The Tidy Kiwi Run took place September 11th-17th 2016. A New Zealand based virtual run in which participants complete a series of physical challenges – on your own time, from wherever you are. It was in support of Keep New Zealand Beautiful – a charitable trust dedicated to keeping New Zealand communities clean, safe and beautiful.
The idea started a year ago while I was an intern brainstorming possible events. My internship progressed into working in motorsport events and, not being a petrol-head myself, I launched the idea of the Tidy Kiwi Run as a virtual run inspired by the emerging activity of obstacle course racing.
It’s always been a passion of mine that fitness should be functional and holistic. And this event embodies that. A person should be able to not just run, not just lift, or not just throw…. but be able to combine multiple movements, as this leads to greater health and longevity. The challenges in the Tidy Kiwi Run cover functional movement groups of locomotion (running, crawling, sprinting), climbing (pullups), and jumping (burpees). Most of all, the movement groups should be connected together and not isolated in separate sessions.
The event took place successfully, but the results were less than desired. Participation was lower than I was aiming for, a lot lower. Merely 5 people took part.
Still… money was earnt for Keep NZ Beautiful, as well as myself. And I gained experience in organising an event from start to finish.
Some of the people shared their experiences using the event hashtag #tidykiwirun:
- There was about a 1% conversion rate of views to signing up. I’m not sure what a large scale event is hitting in terms of conversions… if 1% if normal, or very low.
- A benefit of an online even such is this is there’s no cost (well, only minimal costs for advertising and ticket fees). I’m not out of pocket like I would be for a physical event, making the Tidy Kiwi Run a good learning ground in event organisation for future events. And the audience built for this will contribute to future events.
I’ll soon be submitting the participation numbers and the entry fee donations to Keep NZ Beautiful.